Customer Demand, Demographics, and Satisfaction

The need for small dollar, short-term credit continues to rise as Americans face an uncertain financial future. A recent Harris Interactive poll found that 77 percent, or 239 million Americans, now live paycheck to paycheck. Sweeping changes in federal financial regulatory reform has further eroded the availability of credit as banks, credit unions, and credit card companies restrict access to loans for low-to-moderate-income, as well as middle-income Americans. Short-term payday advance loans are an important source of liquidity to credit-constrained consumers facing monthly shortfalls.

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Connecting With Our Communities

Managing household finances can be a daunting task. However, by using solid budgeting and savings techniques, you can accomplish major financial goals. In the Customer Resource Center, CFSA offers a variety of payday advance resources that support and encourage responsible lending practices, and highlight the vital role of our members’ stores in neighborhoods near you.

CFSA COMMUNICATIONS DEPARTMENT

As the voice of the payday advance industry, CFSA provides a variety of communications resources and multimedia vehicles that enable members, consumers, legislators, and the media to stay connected and up-to-date on key policy and regulatory issues. If you are a member of the media and need assistance, please call 888.572.9329 or click here to send CFSA’s Communications Department an e-mail.

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TO OUR MEMBERS

Thanks for visiting the CFSA Web site. CFSA values you as a member. Consequently, we are constantly seeking new ways to enhance your membership experience. As such, the information in this section is restricted to members only. If you are a CFSA member, please enter your username and password. If you have forgotten your login info, send an e-mail to Member@CFSAA.com.

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TO OUR PARTNERS

Here you will find an aggregate of industry research, comprehensive data, and benchmarking tools from the short-term lending industry. They cover all payday advance business areas – consumer demographics, media hits, the latest policy initiatives, among others. Click here to access to the partner's resource library.

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For Our Policymakers

CFSA works at the federal, state, and local levels educate legislators and regulators about the role of payday advances in the broader financial services arena. This section provides resources for policymakers who believe in access to credit, want to preserve financial options and ensure balanced, substantive consumer protections. Click here to enter the Policymaker Resource Library.